ÿþThis is pretty much Jordan Brand saying that 2015 was bust nike air max 2016 womens due to the disappointing colorways that they released. So what will they do in 2016? Bring back the colorways everyone loves but with Nike Air on the heel. Hook, line and sinker!Similar to how we're approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge NIKE, Inc., innovation when designing lifestyle silhouettes, says David Creech, VP of Design for Jordan Brand.

Needless to say if things fall into place, 2016 is going to be 30th anniversary of Jordan Brand that we should have gotten in 2015.But at what cost? Jordan Brand increased production, quality and price of retros across nike air max 2016 mens the board in 2015, using classics like the Air Jordan 8 Aqua , obscure gems like the Air Jordan 6 Maroon and a new Air Jordan 11 colorway as test cases for what the market will support. The results were clear;

People will buy retros at a higher price, but Jordan Brand can't get away with releasing just any colorway they can crap out anymore if they want immediate sell-outs like the halcyon days of 2010 through 2014. Drop the right colorway, like the Air Jordan 4 White/Cement and give it Nike Air and you will move units in the hundreds of thousands, possibly millions. Meanwhile, a Maroon 6 will languish in stores waiting for somebody to inevitably bite or for a price drop nike air max 2016 black to happen.

But what if it's not the True Blue 3s that we have to worry about? What if it's something else we weren't expecting at all?Which leads me to the main point I'm trying to get at with this feature: Jordan Brand, please stop releasing the Air Jordan 1.5. It's time to cut ties with the shoe and move on to your next project. As much as you want the shoe to be a hit, it's not going to happen. The consumer will not get behind it no matter nike air max 2016 sale what colorway you decide to put on the upper.