But now it's ready to take the next fila shoes big bold leap, asserts Batra, adding that Fila has reloaded a very high style quotient in its products as it gets ready to switch gears. "We bring fashion to sports and sports to fashion," he says. Present in India since 1970s, Fila has seen sedated growth compared to its much illustrated contemporaries like Adidas and Puma. Last March, German biggie Adidas became the first sportswear brand in India to cross the Rs 1,000-crore revenue mark. The same fiscal, Fila posted a modest Rs 125 crore. "We are likely to post 40 percent more revenue over last fiscal," says Batra, who didn't want to share the bottomline but claims to be profitable.

Last year, private equity fund Paragon Partners reportedly invested Rs 75 crore in Cravatex. Growth in slow motion, explains Batra, has to do primarily with the kind of business structure that Fila had in India. Till 2013, Cravatex, fila disruptor a distribution platform for lifestyle, sports and wellness products, was a working short-term partner. "In 2013, the company entered into a long-term deal," informs Batra, explaining why a change in business structure would have a direct impact on the fortunes of the brand. With a short licence, he lets on, one never really fila disruptor 2 looks at growing top line.

In 2014, he went back to the drawing board and devised a new strategy by looking at the product mix, closing down most of the outlets that were adding no value to the brand experience, exiting some of the footwear categories, created a design department that was edgy, and adding a lot of global products that were not available earlier in the country. The results are for all to see. Over last year or so, the average maximum retail price has doubled, claims Batra. While average margin delivery went up and profits improved, the products got a makeover by fila canada donning a modernised look and feel and the products made a presence across 700 points of sale across the country.

FILA played such an important role in the development of sneaker culture. We are so thrilled that with this loan the final piece of the puzzle is now in place, completing the story for our exhibition Out of the Box: The Rise of Sneaker Culture, says Elizabeth Semmelhack, Senior Curator, Bata Shoe Museum."Si no logro echar gasolina ahora, tengo sólo combustible para llegar a mi casa y parquear el carro ahí", dijo alarmado Karel Pérez, un empleado gastronómico de 44 años quien en su Lada celeste hacía una fila de varias hileras en forma de caracol sobre el Malecón habanero. Llevaba ahí unas dos horas.

Blumarine Abito Viscosa Maculato Leo 42 New ,.Fila brand is majorly involved in providing consumers with wide range of sports related accessories for men, women and kids and aspiring athletes. Fila products in its marketing mix are categorized into training, accessories, heritage and lifestyle each catering to the needs of consumers. Initially Fila ventured into making clothes for sports for all age groups. The other major range of products include the sports shoes used for different sports and activities. With Fila brand being associated with tennis there are wide range of fila in canada products catering tennis including shoes, duffle, wristband and socks.

This is done through more than 8000 retail stores located across different countries. Also the products are manufactured through subcontracting process and such centres are generally located in the Far East countries. Fila has also made strong presence in ecommerce websites like Amazon, Flipkart, Jabong and Myntra to name a few. Being a fashion and sports themed brands these methods have proved beneficial in selling its products like sports shoes and clothes.Fila brand has been associated with major sporting events through sponsorship and has gained wide visibility through this strategy.